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- đThe Bounce-Back Effect: Why Failure Fuels Success
đThe Bounce-Back Effect: Why Failure Fuels Success
đThe Bounce-Back Effect: Why Failure Fuels Success
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Good Morning. When someone messes up during a sporting event, on a sales call, or writing a line of code, I firmly believe theyâre the first person you should give more responsibility to.
In todayâs newsletter:
Weâll analyze why people who fail should be given more opportunity to succeed.
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A BASKETBAL STORY ON FAILURE

Me, Fred T. Foard High School, 2013
The late, great David Stern once said, âSports are a microcosm of society.â And he was right. You wanna understand human nature? Watch a ballgame. The art of failure, how we crack under pressure, how we bounce back. Itâs all there, laid out for us in real-time.
So, I got to thinking about failure. And that led me back to a high school basketball game, a moment Iâd probably rather forget but hell, those are usually the ones worth remembering.
It was early in the first quarter, maybe four minutes in, when I ran my go-to play against a zone defense, âClemson.â Simple, effective, a guaranteed look at a clean three from the corner.
I brought the ball up the court, saw that familiar 2-3 zone formation: two up top, three spread out, one holding down the paint. A defense designed for teams that couldnât shoot from deep. I grinned. Somewhere, somehow, their scouting had failed them, because I could shoot.
âCLEMSON! CLEMSON!â I barked, whipping the ball to the wing before sprinting baseline, curling into my sweet spot in the corner. Wide open. Perfect execution.
I let it fly.
CLANK.
Right off the side of the backboard.
Huh. Maybe their scouting wasnât so bad after all.
Next thing I knew, coach yanked me out faster than a bad joke at a wedding. I sat. And I sat. And I sat. Long enough for my legs to stiffen, for the gym lights to feel like interrogation lamps. My butt was numb. My ego was worse.
Then, fourth quarter rolls around. Gameâs tight. Coach needs a spark, so he throws me back in. Redemption time.
First trip down the floor, I go to make a move, except my legs? Yeah, they werenât on the same page. My stiffened legged tightened up and I hit the hardwood face-first. Just straight-up ate it. We lost.
Lesson learned? Sometimes, you can get humbled real quick.
REDEMPTION INSPIRES SUCCESS
Iâve reflected on this game a lot over the last 11 years. This experience has even impacted the way I watch sports to this day. The short leash my Coach had me on ended up biting him in his own butt late in the game when my legs had gotten too stiff to play. Why give up on someone that just made a mistake?
Here are 5 good reasons you should always turn to the person your coach might
The âOh-Crap Effect
No matter what youâve failed at, immediately after, you get a sense of heightened awareness, or The âOh-Crap Effectâ. Mistakes activate the anterior cingulate cortex (ACC), the part of the brain responsible for detecting errors and adjusting behavior. When you mess up, your brain instantly recognizes it and primes itself to correct course. This means youâre more focused, more engaged, and less likely to make the same mistake again.
Loss aversion theory
Humans hate losing more than they love winning. Loss aversion theory (from behavioral economics) shows that the pain of failure is more intense than the pleasure of success. That pain fuels motivation. You see it in sports all the timeâthe shooter who airballs a free throw almost always locks in and nails the next one.
Cognitive Calibration (Adjusting in Real-Time)
Failure provides immediate feedback, a real-world data point about what not to do. When you fail, your brain instinctively tweaks its strategy for next time, whether itâs adjusting the angle of a jump shot, the tone of a speech, or the phrasing of a business pitch.
Increased Risk-Tolerance After a Failure
Oddly enough, failure often makes people more willing to take calculated risks. Why? Because once you've already stumbled, the fear of failure diminishes. Thereâs a psychological shift from âI have to be perfectâ to âLetâs just go for itâ, which often results in a more fluid and instinctive performance.
Momentum Theory and the Hot Hand Effect
A mistake can act as a psychological reset button, clearing distractions and forcing someone to lock in on the present moment. And if they do succeed after that failure, it can spark a positive momentum loop, success begets more success.
CONCLUSION
Mistakes arenât the opposite of success, theyâre the precondition for it. The moment after failure is when you're at your most aware, motivated, and adaptable. Thatâs why the best athletes, leaders, and entrepreneurs donât fear failure, they expect it, use it, and move forward.
Fail, learn, adjustâthen take the next shot.
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Written by Bailey Hepler
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